What is great about this new packaging is the resealable top designed to help keep the cookies fresh. The design is called “snack n’ seal” and that’s amazing.
Although folks in the baby products industry had used the idea before other applications, Kraft’s re-purposing of resealable plastics layers was so innovative it won an award: DuPont’s 19th annual Gold Award in packaging for 2006.
But packaging manufacturers faced another problem besides freshness: stores can’t sell cookies after the package has been opened.
This packaging needs to be both tamper-resistant and resealable. When you pull the “easy open” tab, you’ll notice that the cutout for the resealable, sticky part of the top has two ﬂange-type bits that scroll off to the sides…