Packaging not only protects and preserves products, it also differentiates and positions a brand to connect with consumer values. Several new packaging trends improve a product’s marketability and help your brand compete more effectively.
Sustainability
According to a recent survey, 74 percent of consumers are willing to pay more for products with environmentally-friendly packaging. Brands can connect with customer values by using more sustainable packaging.
Sustainability trends:
- Reducing the amount of packaging
- Recyclable, compostable and biodegradable materials
- Biodegradable plastics
- Corn starch composites
- Paper and cardboard
- Reusable packaging
Connected or Smart Packaging
Used for contact tracking and tracing during the pandemic, QR codes have become more mainstream than ever before. Brands are increasingly using QR codes to efficiently provide additional information. QR codes offer virtually unlimited potential for companies to communicate and connect with consumers.
QR codes can direct consumers to tips about a product or how-to videos. In addition to reducing the need for instruction manuals and guides, connected or smart packaging helps build trust and communicates the brand’s story. It enables companies to interact and connect with customers to build loyalty.
Free Samples
Many food and beverage products gain momentum through free samples given to shoppers at grocery stores. There are a wide range of products that can benefit from a sampling program. A sample-size product packaged with an established brand can jump-start sales and help gain shelf space.
Artful Packaging
High-end fragrances have a long history of benefiting from the value of a well-designed package. Artful packaging applies to a broad range of products. Illustration and artwork along with a unique package design make a product more intriguing. Additionally, creative storytelling adds a memorable, lasting experience for consumers.
Sustainability, interactivity and artful packaging enrich consumer perception of a product. Discover new innovative technologies, such as SEI Laser’s TRUE digital finishing systems or MELZER RFID converting equipment to help your brand become a trendsetter and make products irresistible to consumers today and in the future. Contact Matik to learn about premium European equipment to move your business forward.
